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The way customers choose to communicate has undergone a major transformation. Now that text is the preferred method of communication, businesses need to keep up with their customers' preferences. Initiatives such as toll-free text and aggregated solutions offered by Yappy are improving customer experience and helping all types of business to stay one step ahead of the communications curve. If you’re unfamiliar with Yappy, it is an all-encompassing messaging platform designed to streamline all facets of consumer-to-business communication and interaction. Yappy integrates your SMS text, web chat, and Facebook messenger into an easy-to-use, business-focused channel. Yappy for Business addresses communication...